Discussion:
ADT Commercial Makes No Sense
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Steve Kraus
2008-10-12 21:13:41 UTC
Permalink
The parents depart. Daughter (not a young child) is left alone. Someone
attempts to break in. Phone rings and it's ADT calling to find out if
there is really trouble. Daughter verifies that someone is trying to break
in and she is there alone. ADT says they will phone the parents.

W T F ?

I realize alarms go to them not directly to the police and they attempt to
verify. But they DID verify. Why aren't they calling the police? Call
the parents? Why do they need to talk to them first? Pathetic.

I WISH someone would put this spot on Youtube and add a little epilogue
scene where the daughter tells ADT to FU, hangs up and calls the police
herself.
aroberts
2008-10-12 22:53:50 UTC
Permalink
Post by Steve Kraus
The parents depart. Daughter (not a young child) is left alone. Someone
attempts to break in. Phone rings and it's ADT calling to find out if
there is really trouble. Daughter verifies that someone is trying to break
in and she is there alone. ADT says they will phone the parents.
W T F ?
I realize alarms go to them not directly to the police and they attempt to
verify. But they DID verify. Why aren't they calling the police? Call
the parents? Why do they need to talk to them first? Pathetic.
I WISH someone would put this spot on Youtube and add a little epilogue
scene where the daughter tells ADT to FU, hangs up and calls the police
herself.
Yeah, I've always thought that the commercial was a good argument against
ADT. Why are they wasting precious moments with CYA bureacracy instead of
doing their job: To send help. If the alarm goes off, their first instinct
and primary job is to presume that you need help. Otherwise, why pay them?
Steve Kraus
2008-10-13 03:24:20 UTC
Permalink
Post by aroberts
Yeah, I've always thought that the commercial was a good argument
against ADT. Why are they wasting precious moments with CYA
bureacracy instead of doing their job: To send help. If the alarm
goes off, their first instinct and primary job is to presume that you
need help. Otherwise, why pay them?
I understand they need to verify or attempt to first before calling the
police to reduce false alarms. But I sure don't understand this spot. It
boggles the mind to think they must call the parents first. And if that is
indeed the case for whatever lameass reason I sure as sh*t would not make
that the plot of a tv commercial because it's not going to sell their
service. They could create some other scenario like the wife or some other
adult is there. One doesn't usually highlight a product flaw in a
commercial.

Actually any scenario with a sentient human who knows how to use the phone
would not come across that well in terms of selling the monitoring service
if they have it plotted that the person is aware of the break-in attempt
either because they hear something or because the alarm is triggered. That
person can pick up the phone and call for help on their own. The alarm
monitoring service is really only of value if the burglary is happening to
an unattended home OR if something has happened to whatever person(s) are
there.
aroberts
2008-10-14 02:10:08 UTC
Permalink
Post by Steve Kraus
I understand they need to verify or attempt to first before calling the
police to reduce false alarms. But I sure don't understand this spot. It
boggles the mind to think they must call the parents first. And if that is
indeed the case for whatever lameass reason I sure as sh*t would not make
that the plot of a tv commercial because it's not going to sell their
service. They could create some other scenario like the wife or some other
adult is there. One doesn't usually highlight a product flaw in a
commercial.
Actually any scenario with a sentient human who knows how to use the phone
would not come across that well in terms of selling the monitoring service
if they have it plotted that the person is aware of the break-in attempt
either because they hear something or because the alarm is triggered.
That
person can pick up the phone and call for help on their own. The alarm
monitoring service is really only of value if the burglary is happening to
an unattended home OR if something has happened to whatever person(s) are
there.
Yes, they do need to verify--police take a dim view of false alarms, to the
point of charging for them in most jurisdictions, particularly if they are
recurring. The "I'll call your parents..." in the commercial is just
ignorant, and if that's their policy, then it is obvious that their main
concern is some attempt at not paying the relative pittance that a false
alarm would cost. Not a good recommendation for their service.

I suspect that the greatest advantage of such a system in a home (occupied
or otherwise), is that a loud alarm sounds. Only the most determined felon
(if they have targeted someone for a kidnapping or hit) will hang around to
see what is coming next. That doesn't necessarily require central
monitoring--just the possibility of it in the thief's mind.
Ubiquitous
2008-10-14 09:41:50 UTC
Permalink
Post by Steve Kraus
The parents depart. Daughter (not a young child) is left alone. Someone
attempts to break in. Phone rings and it's ADT calling to find out if
there is really trouble. Daughter verifies that someone is trying to break
in and she is there alone. ADT says they will phone the parents.
W T F ?
I realize alarms go to them not directly to the police and they attempt to
verify. But they DID verify. Why aren't they calling the police? Call
the parents? Why do they need to talk to them first? Pathetic.
Did you ever notice that the home invaders in those ads are never
non-caucasian?


-
It is simply breathtaking to watch the glee and abandon with which
the liberal media and the Angry Left have been attempting to turn
our military victory in Iraq into a second Vietnam quagmire. Too bad
for them, it's failing.
Geoff Miller
2008-10-14 23:52:38 UTC
Permalink
Post by Ubiquitous
Post by Steve Kraus
The parents depart. Daughter (not a young child) is left alone.
Did you ever notice that the home invaders in those ads are never
non-caucasian?
What *I've* noticed is that whenever a commercial or print ad
is intended to arouse feelings of protectiveness, the incipient
victim is always a girl, never a boy.

"You've come a long way, baby" -- NOT!



Geoff

--
"Strong, intelligent women are my kind of dolls."
-- Mike Royko
aroberts
2008-10-16 03:43:45 UTC
Permalink
Post by Geoff Miller
Post by Ubiquitous
Post by Steve Kraus
The parents depart. Daughter (not a young child) is left alone.
Did you ever notice that the home invaders in those ads are never
non-caucasian?
What *I've* noticed is that whenever a commercial or print ad
is intended to arouse feelings of protectiveness, the incipient
victim is always a girl, never a boy.
"You've come a long way, baby" -- NOT!
Geoff
(Patronizingly) ...the little darlings.

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